Jobid=605856776718391725 (0.0322)
Position Overview
Zoomlion is strengthening its presence in the Benelux market. To support sustainable growth, we are looking for a Marketing Specialist who will build and execute structured marketing activities aligned with our commercial strategy.
This role is focused on brand positioning, campaign execution, product launches and dealer marketing support. The Marketing Specialist supports sales by generating qualified leads and increasing market visibility but does not carry direct sales or revenue responsibility.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute the annual Benelux marketing plan aligned with sales objectives.
- Define target segments and positioning per product line.
- Coordinate marketing calendar including trade fairs, product launches and campaigns.
2. Campaign Management
- Plan and execute online and offline campaigns.
- Manage LinkedIn presence and digital content strategy.
- Coordinate email campaigns and lead nurturing workflows.
- Track campaign performance and ROI.
3. Trade Fairs & Events
- Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD).
- Coordinate stand design, promotional materials and local communication.
- Ensure effective follow-up process for event-generated leads.
4. Product Launch Support
- Coordinate local market introduction of new machines.
- Prepare brochures, spec sheets and promotional materials in Dutch.
- Support dealer network with launch kits and marketing tools.
5. Dealer Marketing Support
- Develop co-marketing initiatives with dealers.
- Provide branded materials and local adaptation support.
- Ensure brand consistency across the Benelux network.
6. Content & Communication
- Develop case studies and customer references.
- Create press releases and maintain relations with industry media.
- Maintain local website content and ensure up-to-date product information.
7. Market Intelligence
- Conduct structured market analysis on competition, pricing trends and customer needs.
- Provide periodic market reports to Sales Director.
- Support demand forecasting through market data analysis.
8. CRM & Lead Management
- Manage marketing-generated leads in CRM.
- Qualify leads before handover to Sales.
- Monitor lead conversion funnel performance.
What This Role Is NOT
- No direct sales targets
- No cold calling
- No key account ownership
- No revenue responsibility
Sales execution remains with Account Managers.
Profile & Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
- 3–5 years of experience in B2B marketing, preferably in industrial machinery, construction equipment or technical industries.
- Experience with trade fairs and product launches is strongly preferred.
- Strong understanding of the Dutch market and business culture.
- Excellent communication skills in Dutch and English.
- Analytical mindset with experience in CRM and marketing performance tracking.
- Proactive, structured and hands-on personality.
What We Offer
- Strategic marketing role in a growing international organization.
- Direct impact on brand development in the Benelux region.
- Close collaboration with sales and product teams.
- Competitive salary and benefits package.
- Long-term growth opportunities within Europe.
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